Why Professional Development Boosts Incentive Program Success

November 7, 2017 / articles, learning



With so many changes, how can you, as a professional looking to motivate and inspire your audience, know exactly what is on-trend in terms of employee engagement?  Your planner’s commitment to professional development is key to ensuring that you get the most out of your meetings and incentive programs! Attending industry forums, conventions and meetings, allows planners stay on top of industry best practices, meet new vendors and learn about the latest trends and advances in technology. Building strong hotel and vendor relationships helps to mitigate risk should event disruption occur, negotiate the best rates and communicate your message in a way that’s engaging, impactful, truly memorable, and achieves the desired results.

In addition to the following industry connections, hotel chains and destination management companies (DMC) will often host planners to showcase their latest upgrades and new additions to local venues and hotel partners. This enables planners to make the most out of any program or meeting hosted there.


Here’s a look at some of our favourite professional development connections:


Incentive Works – August 22 – August 23, 2017


“IncentiveWorks is the largest meetings and events industry trade show and conference in Canada. At IncentiveWorks our goal is to provide the tools required for you to plan and execute better meetings, conferences, and events. IncentiveWorks takes place every August at the Metro Toronto Convention Centre in the heart of downtown Toronto.”


Global DCM Connection – August 24 – 27, 2017


“We have the largest global network of hand-picked Destination Management Companies (DMCs), giving you access to event professionals with solid local connections and creative know-how to ensure your program is exceptional, unique and perfect, anyplace, anywhere.”


IMEX America – October 10 – 12, 2017


“Exhibiting at IMEX America means you’ll meet decision makers with real buying power in one of the biggest meetings markets in the world. If you’re a meeting and events professional, you’ll find all the suppliers you need for your events—from new venues in major cities across the world to the latest event tech providers. We welcome meeting and event professionals from a huge range of disciplines and sectors. Whether you’re a meeting planner, an association executive, an incentive travel buyer or an in-house event expert, IMEX America is for you.”


IMEX Frankfurt – May 15 – 17, 2017


IMEX in Frankfurt is the efficient, one-stop-shop for planners looking to book and organize worldwide meetings, events and incentive travel programmes. Run by meetings professionals for meetings professionals, we’re committed to providing outstanding business opportunities for exhibitors and buyers alike. And of course, our hallmark Hosted Buyer programme is at the core of the show. 3,500 exhibitors come to IMEX each year (including tourist boards, convention bureaus, international hotel chains, airlines and destination management companies). They’re poised to do business with the 9,000 visitors (including almost 4,000 hosted buyers) who attend during three energetic and very inspirational days. IMEX buzzes with activity, sound and energy, driving business with the force of global opportunities. If you’re in the meetings industry, this is the show for you.”


Leadership Insights Forum – The Incentive Research Foundation


“This event is targeted to a small group of high-end executives with responsibilities for engagement and motivation programs that are interested in gaining insights from pre-released IRF research during a two-day experiential event. The first fall Leadership Insights Forum will concentrate on four important studies: – IRF 2018 Incentive Outlook study which will provide the industry with a comprehensive look at the 2018 incentive and motivation market including the Net Optimism Score, budget growth and program changes. – Re-Evaluating the Benefits of Non-Cash Awards , which will benchmark what organizations are doing today to track and measure success (particularly non-financial/intangible) of their non-cash incentive programs and explore the future of tracking and measuring the intangible benefits of non-cash reward and recognition programs from the perspective of what’s possible, practical and achievable today. – The Incentives Industry Audit study, which will provide insights and clarity regarding how the motivation industry’s brand and value is perceived by corporate program owners, including general awareness, familiarity with various provider types, general perceptions, and level of strategic and solution-focused trust. – The Regulation study which will 1) Identify key federal regulations impacting non-cash award program, Identify awareness and level of clarity around these regulations and Gather best practices on design implications to accommodate these regulations.”


UK Summit – July 22-24, 2017


“This destination driven event, delivered in partnership with London is in its second year. This, by invitation only event, provides a high-end destination experience with an Incentive feel to the itinerary. The eVent: THE UK SUMMIT will open your eyes to what amazing possibilities there are in Scotland. With many of the top venues and DMC’s in attendance, you will meet with everyone you need to meet with to provide you with the best contacts for delivering that once in a lifetime Scottish program to your clients. In addition to the business to business appointments, you will also experience activities and attend industry seminars to bring you up to date with the Global position of the MICE industry. This program will also deliver you this all-important CMP points and certificates through a carefully programmed education session and offer you the opportunity to attend a post trip to either Scotland or London to further explore these destinations.”


SITE Canada Education Day – November 1, 2017


“Join us at SITE Canada Education Day 2017 and discover just why Communication Matters. We communicate constantly through various forms from in-person to electronic. During a variety of sessions, you will find out how to communicate effectively, improve team work, learn new sales techniques, and discover tips on how to strengthen relationships with both your external and internal clients. Our line up of speakers from varied backgrounds all feature key insights and takeaways for you to apply immediately!”





If you'd prefer to speak to someone call us at 905-726-4945 ext. 111